Since more than 40 years, the Zappalà products have reached the Italian families’ tables. Since some year, all the production is provided by two new brands named respectively “LATTERIE SICILIANE” and “LATTERIE DI ZAPPALA’”. The new brands come up besides the historical brand ZAPPALA’ and testify the values that are always been the Company’s heritage:
The brand “LATTERIE SICILIANE” gather together all the products belonging to the Sicilian Dairy tradition carried out in the different plants belonging to the Company thanks to raw materials by origin strictly local.
In this way Zappalà makes stronger its territorial identity and promote the quality of the typical Sicilian Dairy production in order to increase its diffusion in Italy and abroad and make it more and more recognisable by customers.
By contrast, the brand “LATTERIE DI ZAPPALA’” gather together all the products self-service and that ones of service, that is not strictly linked to the Sicilian tradition.
In this way Zappalà makes stronger and develop its position of territorial leadership which comes from the strength of an extensive and efficient distribution and from the heritage made of trust built over many years of daily contact with the families.
It is essentially a brand that expresses freshness and qualities already known. “LATTERIE SICILIANE” and “LATTERIE DI ZAPPALA’” are the new brands conveying the Zappalà’s products through the Italy and the world.